The old,"Mail boats", used to bring the, "Bucket and spade brigade", (Many of whom were employed by British Rail and benefited from subsidised travel costs), that ,"The powers that be", decided weren,t good enough for Jersey,s image.
Tourism is reaping what it sowed.
"The bucket and spade brigade", used to come to Jersey for cheap drink, cigarettes, jewellery and tax-free betting. They spent all their holiday money in locally owned establishments, and business boomed.
By trying to go, "Upmarket", Jersey Tourism bit the hand that fed it.
"Simples".